Rumen Dimitrov

Influencing Average Order Value, Part 2

1 min read

Sometimes you may not be able to increase your price due to lack of uniqueness of your product or general market perception about its cost. But you can sell something along with it!

A second strategy you could use, besides increasing individual product prices can be in well-timed, meaningful upsells. Selling additional related products will definitely increase your AOV.

What do I mean by meaningful upsells? The product offered should make sense in the context of the main purchase:

What do I mean by well-timed upsells? Again, pay attention to the context:

The above will be better if offered on the cart page, before finalizing the order, or immediately after the order in a follow-up email. This is something you should also test.

Post by: Rumen Dimitrov

Like what you've read?

Get more articles like this right in your inbox:

No spam. Unsubscribe anytime.