For the past 7 years I haven’t done much visual work. But design is not just how it looks, but also how it works.
So I’ve been focusing on that. Which has been very different from my time in the university or the time I started freelancing.
Oh, wait! 3 years ago I wrote a visual book 🙂 It was about Harmonious Web Design. Well, it was visual, but its essence lied into the perception.
For the past 2 years I’ve been helping Shopify Store Owners improve the design of their stores.
It started with styling (90 visual/10 experiential) and I moved to Speed Optimization(100 experience) and Conversion optimization (100 experience). I’m happy to say that I quite like it.
I like the shift. Working on “experience” compared to just a subset of it (“visuals”) helped me get closer to the site visitors (the customers of my clients). Helping them achieve what they want with less friction helped me male a greater impact on the revenue of my clients.
I had to learn more about their business model, their marketing and the behavior of their customers/clients. Which is good. I feel I’ve grown a lot since my early days of logo designer, web designer and later OpenCart plug-in creator.
Of course, everything stacked in such a way that I’m here now. In a position to grow more than ever before.
What is the next step in your career?