Procrastination Sans

How your feelings and habits fuel your procrastination

Why do we procrastinate on doing things? We think that “it is not the right moment to do this” or “I am not ready for this”. These are all manifestations of the high quality standard that we impose on ourselves.

The desired result from completing a task becomes our identity. We have become attached to the outcome because we want only the best for ourselves, hence we want the best result. A painful sign of perfectionism.

Facing a task with high quality standards we may never get to complete it. How often are “the planets in perfect alignment”? Having high requirements may never get us to the ideal time when the task can happen. After all the chance of having all the ideal circumstances, especially if we have defined them in great detail as requirements, is next to none.

It gets even worse when we put our feelings in, as a pre-requisite: “I have to be motivated in order to do this, but I don’t feel motivated now”.


Motivation is a feeling. Like such, it is not under our control.

We believe that we always have to feel a certain way in order to complete a certain task. This belief only adds an unrealistic item to the list of requirements for starting and further lessens the chance of even beginning to work on the job.

If we ditch the belief, that we need a certain feeling for a certain type of job that needs to be done, we give the task a chance to happen in spite of us as a factor. To do this we must change the habits associated with execution. The cue that leads us to execute, to be precise.

Anatomy of a habit

A habit consists of 4 parts: cue, action, reward and desire for the reward. The first three are essential, but the fourth is what gets you moving trough the chain.

The desire for the reward is what makes us, upon receiving a certain cue to perform a certain action. For example:

“It is sunny outside(cue) so I will take a walk in the park(action) because walks in the park make me feel good(reward) and I want to feel good(desire for the reward).”

Can you guess where we are heading with this?

The habit, that you have formed, for achieving the task that you are postponing relies on a variable that you have no control of, yet you want it to happen in a certain moment. What if the time has come but the incontrollable variable signals “it is not the time”?

Lets assume that you have the task of “cleaning the living room”. This is the routine action that will lead you to the reward that you actually desire—”to live in a clean living room, because it makes you feel better”. If the requirement for cleaning the room is “I have to feel motivated to do it” then motivation, among others is now part of your cue. Now, cleaning, when relies on feeling to be started, is a lot less likely to happen. If you are not a housewife who gets insane when she sees dust(“dust” is her cue), which of these two has the bigger chance of happening:

  • I have the desire to clean the living room -> I clean the living room -> I feel good in a clean living room


  • I clean the living room every Sunday. Today is Sunday -> I clean the living room -> I feel good in a clean living room

Procrastination – Motivation = Results

Feelings are transient, but for most of our goals to happen we need consistent results. To achieve them we need to regularly put in effort. That’s the reason why many great writers have set daily quantitive goals (“3 hours of writing before work”, “2 pages of shitty drafts before breakfast”) instead of quality related ones. This way they have turned their goals in routine actions so as to remove the dependancy on feelings. There is no place for feelings when something has to happen regularly. “I don’t feel like the sun will set today” sounds absurd, doesn’t it?

This, of course, does not imply that to fight procrastination you have do the thing you postpone every day. In fact braking down a big goal into a small daily habit can be an useful approach, but that is not the point here.

To get over procrastination you just have to accept that you don’t need the feeling of “motivation” as a cue for action. Change the requirements instead. Find a time when this task has to be done and do it. Accept your lack of motivation or lack of the desire as the trigger for starting. “When I am not in the mood for cleaning the living room(I am not motivated) I will do it, so that I can enjoy the cleanliness after that”.

Still having trouble starting? Begin with just 5 minutes of work or use the famous (10+2)*5 productivity hack, which focuses you on working, not on feeling.

Further reading: “The Power of Habit” and “The Antidote”

Ideas are for bored rich people

Have you ever built a product that no one wanted? In the process you had spent countless hours, even some of your savings. You desperately wanted it to succeed.

After desperation fades away enthusiasm settles in. Hyped up by the notion that this time you will work harder and “maybe this time it will stick”, you started picking the wrong brain — yours — for ideas what to do next. The problem here is these ideas come from you.

But you are not the one who will be paying for the results of your work.

Still, next time you get in the vicious cycle of ideas again… We live in the “do more” culture. This makes it hard to doubt your approach, so you start questioning the amount of your efforts instead.

Breaking out of the vicious cycle

What is the alternative to ideas? Research!

Next time you come up with an idea, stop! Instead look at the problems people have. If you want someone to pay for your work they have to need it first. Needs show people are experiencing some kind of pain or facing a problem. Observe, and enough problems will show up. Problems people actually have and would pay to have them solved.

Once you get a real problem faced by a number of people it will be much easier for you to find how you can solve it. No more fantasising and building first, then searching for people who need this. If you want to make money you have to be sure there is someone who is going to pay for the work you are putting in.

Ideas are for rich people

If you don’t need to profit from your project you can do it any way you want. You can optimise for pleasure or learning, solely based on your desires. Remember how this is called? A hobby.

Do you want to have a hobby or a profitable business? Keep fooling yourself with your ideas or create valuable products based on real needs of real people?

Find where people complain and listen. This is gold. These complaints will direct what you build next.